Check out these case studies of clients that
my team has done FB Ads management for!
Case Study #1
Dr. Donna Lee – Relationship Coach: We ran ads on Facebook to sell her Yes Course. Her course targeted women and their relationships
We ran a series of 5 ads over an eight week span to bring traffic to her course. She had never run an ad before therefore
we were starting from scratch. We needed to mine the data from each ad to ensure that we were hitting her target
audience. Here is what we did:
A. Seduction/Brand Awareness – this ad was to allow her demographics to become familiar with her face in their
newsfeed. We ran this ad for 10 days. We ran 2 ads targeting 2 sets of women at $5.00 a day.
B. Authority Building – once the first ad completed we then ran this ad so that audience could see that Dr. Donna
was an expert on her subject matter. We ran with a popular blog post of hers. We had a conversion rate of .09
cents a click. We ran one ad at $5.00 a day.
C. Optin – This is where we ran her freebie optin ad to encourage her audience to sign up on her email list. We ran
this ad for 10 days, and had tremendous results. Her list started off at 0 and at the end of 10 days we had a total
of 600 sign ups. Again we ran this ad for $5.00 with a click rate of 0.03 cents an ads
D. Video – We ran a video ad for 7 days that was meant to seed the idea of her course she was offering. Again
because we had used the same demographics this was hit with tremendous results.
E. Retarget – This ad was run for 10 days after her free webinar to those who did not sign up for her program.
There was a total of 80 sign ups from this ad alone.
We brought an audience that was completely unaware to Dr. Donna and what she had to offer. Her course sold out and
she was able to reach her goal of 200 sign ups. We made sure to allow enough time that the ads could be run before the
launch and build the audience to make this happen.
Case Study #2
Dr. Lanae decided that she wanted to run a couple of ads to drive traffic to her website. These ads were to target parents who needed help with talking to their children regarding being sex positive.
Due to Facebook and their monitoring of ads being run, we had to run this ad twice due to Facebook feeling like it was too sexually explicit. However, the ad was very plain in its text regarding sex:
a) First ad that was run had the title of “Are you not sure how to talk to your child about sex” This ad ran for 4 out of the 10 days we planned on running it before Facebook shut it down. We started with a very small demographics set to see what kind of numbers we could draw, and we were concerned about Facebook. This ad ran for $5.00 a day and in the four days it ran, it had over 2000 views.
b) The second ad had a revised title of “Being a Progressive Parent by Discussing the Hard Issues” again we ran for 10 days at $5.00 a day. At the end of the ad, we had a reach of 6000, which 3500 signed up for her mailing list.